Sökning: "Chinese automobile industry"

Visar resultat 1 - 5 av 12 uppsatser innehållade orden Chinese automobile industry.

  1. 1. The effects of different acquisition strategies on brand equity and purchase intention

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Pupu Jin; [2023]
    Nyckelord :Brand image; Acquisitions and Mergers; Automobile industry; Brand equity; Purchase intention;

    Sammanfattning : Purpose - This study investigates the effect factors of brand equity and purchase intention for the original brand from the M&A perspective, involving two types of acquisitions (acquiring a medium image brand and acquiring a high-end image brand). The study object is a Chinese low-end automobile brand, Changcheng, who seeks to improve the brand. LÄS MER

  3. 2. Case Study Research in Tesla (China) Marketing Strategy Application During  Covid-19

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Liu Xinyi; Zikang Chen; Changhao Bai; [2022]
    Nyckelord :;

    Sammanfattning : Background: In the past two years, the outbreak of the coronavirus has had a major impact on the world economy, and has a considerable negative impact on the performance and sales of the automobile manufacturing industry. Enterprises need to sum up their experience. Tesla's successful case can be used as a reference for analysis. . LÄS MER

  4. 3. Ett svenskt styrsystem möter kinesisk kultur -En fallstudie av Volvo Cars produktionsanläggningar

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Rebecka Sandin; Karin Enström; [2018-06-12]
    Nyckelord :Management control system; cross cultural management; automobile industry; culture differences; chinese culture; chinese workers; globalization; transnational companies TNCs .;

    Sammanfattning : Bakgrund Antalet utländska direktinvesteringar ökar i takt med teknologins utveckling. Det blir allt vanligare att företag använder sig av offshoring eller outsourcing för att uppnå konkurrensfördelar. Volvo Cars är ett multinationellt företag som idag har tre fabriker i Kina. LÄS MER

  5. 4. Employment Situation of Technical and Vocational Education Graduates in the Chinese Automobile Industry

    Magister-uppsats, Lunds universitet/Ekonomisk-historiska institutionen

    Författare :Libo Liu; Xuefeng Zheng; [2016]
    Nyckelord :VET; technical and vocational education; employment situation; automobile industry; labour market; China; Social Sciences;

    Sammanfattning : Chinese technical and vocational education (VET) has been developed rapidly after the economic reform since 1978. The graduates from VET schools have become the important labour force in the Chinese labour market. There is a debate on the employment situation of the VET graduates. LÄS MER

  7. 5. Power of E-Motion : Business Model Innovation for the Introduction of Electric Cars to China

    Magister-uppsats, Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)

    Författare :Tobias Abt; Fabian Erath; [2014]
    Nyckelord :Business Model; Business Model Innovation; E - Cars; Sustainable Technologies; Automobile Industry China;

    Sammanfattning : E-Cars challenge prevailing business practices, especially in industrial sectors that heavily depend on the use of fossil fuels such as the automobile industry. The sustainable powertrain has to fight against prejudices towards a lack of performance, long charging times, the fear of too short driving ranges and a long list of other concerns. LÄS MER