Sökning: "Chinese female consumer behavior"

Hittade 3 uppsatser innehållade orden Chinese female consumer behavior.

  1. 1. The Analysis of Factors affect the Female Consumer Behavior in China’s Luxury Goods Market

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Lyu Wenxi; Gong Yi; [2020]
    Nyckelord :Chinese female consumer behavior; Luxury goods; Attitudes; Subjective norms; Perceived behavioral behavior; ‘face’; ‘guanxi’;

    Sammanfattning : China's luxury market plays an increasingly important role on the world stage. And females are termed as the most massive consumers of luxury goods in China. Understanding consumer behavior is the gateway for luxury goods companies to target China's female market. LÄS MER

  3. 2. Cross-cultural differences in brand image perception

    Master-uppsats, IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Författare :Emelie Jansson; [2013-09-20]
    Nyckelord :Brand; brand image; brand associations; brand perception; brand identity; brand personality; culture; intercultural communication; cultural dimensions; marketing; marketing communications;

    Sammanfattning : Problem – International companies need to become more aware of differences within cultures and consumer behavior to stay competitive in today’s business environment. Even though international companies aim to communicate the same image of global brands across different cultures, the image of those brands may still be perceived differently due to differences in cultural values. LÄS MER

  4. 3. The Future is Female : A Study of Young Chinese Women's Behavior towards Luxury goods

    Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Joanna Holm; Sofia Green; [2012]
    Nyckelord :luxury; consumer behavior; young chinese women;

    Sammanfattning : Purpose: The purpose with this paper is to improve the understanding for companies on what influences female Chinese consumers in the age 20-25 year old to buy luxury goods. Research question: What behaviors do 20-25 year old Chinese women consumers have in relationship to luxury goods? Method: The study is mainly consisting of a quantitative web-survey that consists of 100 respondents. LÄS MER