Sökning: "Chinese female consumers"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden Chinese female consumers.

  1. 1. Financial Literacy, Environmental Literacy, and Environmental Related Financial Preference - The Case of China

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Kaloyan Gorunski; Delun Liu; [2023]
    Nyckelord :Behavioural Finance; Financial Literacy; Environmental Literacy; ESG-Investing;

    Sammanfattning : This paper describes a survey of a sample of Chinese individuals regarding their financial literacy, environmental literacy, attitudes toward ESG, and environmental related financial preference to investigate if pro-investment attitudes are related to financial decision-making. The data revealed that individuals with higher financial knowledge (FL) also have higher environmental knowledge (EL) and the effect is stronger among consumers who incorporate sustainability factors into their investment selection. LÄS MER

  3. 2. Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Yiyun Zhu; [2022]
    Nyckelord :Menstruation; Femvertising; Regional adaption; Orientalism; Critical Discourse Analysis CDA ; Social Sciences;

    Sammanfattning : Adopting a critical discourse analysis approach, this study presents a case study around the “Menstruation should not be hidden” campaign launched by the Swedish brand, Libresse, in the Chinese market. With the aim to explore how does the brand strategically use female empowering discourse to construct new meanings of menstruation for a regional market, and the socio-cultural factors involved. LÄS MER

  4. 3. The Influencing Factors of Consumers' Intention to Purchase Carbon Labeling Products—A Study based in Shanghai, China

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Hui Hsuan Wang; Zhao Yin Chen; [2022]
    Nyckelord :;

    Sammanfattning : China has established the carbon labeling system in 2009 to quantify the greenhouse gas emitted by the product in the manufacturing process in the purpose of achieving the goal of carbon neutral. To promote the carbon labeling system working on products, not only regulate producers, consumer preference will also have a significant impact on production and the establishment of a green supply chain. LÄS MER

  5. 4. The Analysis of Factors affect the Female Consumer Behavior in China’s Luxury Goods Market

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Lyu Wenxi; Gong Yi; [2020]
    Nyckelord :Chinese female consumer behavior; Luxury goods; Attitudes; Subjective norms; Perceived behavioral behavior; ‘face’; ‘guanxi’;

    Sammanfattning : China's luxury market plays an increasingly important role on the world stage. And females are termed as the most massive consumers of luxury goods in China. Understanding consumer behavior is the gateway for luxury goods companies to target China's female market. LÄS MER

  7. 5. Analysis of Chinese millennial consumers' preference for online advertising channel in China

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Liwen Zhang; Jinjing Song; Xinyu Li; [2020]
    Nyckelord :Online advertising channel; preference; preference difference; Chinese millennial; Taobao user;

    Sammanfattning : An increasing number of foreign companies want to enter the Chinese market. Online advertising is one of the indispensable means of the company's operation and marketing, and foreign companies poorly understood the online advertising channels in China. LÄS MER