Sökning: "Chinese online retailing"

Hittade 3 uppsatser innehållade orden Chinese online retailing.

1. 1. Exploring the Compatibility of E-servicescape Conceptual Model and the Conceptualization of Social Factors in the Context of Taobao and TMall

   Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Bin Huang; [2020]
   Nyckelord :Servicescape; e-servicescape; online servicescape; aesthetic appeal AA ; layout and functionality LF ; financial security FS ; social factors SF ; trust in website TW ; purchase intentions PI ; S-O-R; Chinese online retailing; social dimension; Taobao; TMall; online customer reviews OCRs ; live-chat; live-streaming; factor analysis; exploratory factor analysis EFA .; Social Sciences;

   Sammanfattning : Prior to the accomplishment of this research, the compatibility of the classic e-servicescape conceptual model in the context Taobao and TMall in China were rarely found among existing e-servicescape literatures due to the standardization taken by both online platforms towards the establishment of individual webshops. Meanwhile, the conceptualization of social factors as social dimension of e-servicescape construct was mostly absent in the existing e-servicescape literatures. LÄS MER

3. 2. Contextual factors for omni-channel warehousing: An empirical study in China

   Master-uppsats, Lunds universitet/Teknisk logistik

   Författare :Qi Jiang; Ruoyu Wang; [2019]
   Nyckelord :Omni-channel; Warehouse operations and design; Chinese market; E-commerce; Contextual factors; Technology and Engineering;

   Sammanfattning : Introduction: In recent years omni-channel retailing has been accepted and used by both physical and e-commerce retailers. In omni-channel retailing different channels are integrated. An effective and efficient distribution system is becoming more crucial. The core of the distribution system is warehousing that affects lead time and logistics cost. LÄS MER

4. 3. A quantitative research on the attitude of European students towards Chinese web shops

   Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Priya Pershad; Viktoriia Baibuz; [2018]
   Nyckelord :Chinese e-retailing; European students; consumer attitude; consumer behaviour; international marketing; purchase intention;

   Sammanfattning : A quantitative research in the attitude of European students towards Chinese web shops. The purpose of this research is to determine which factors influence the attitude of European students the most while purchasing from Chinese webshops. The research framework is inspired by the Theory of Planned behaviour. LÄS MER