Sökning: "Chinese outbound tourism"
Visar resultat 1 - 5 av 8 uppsatser innehållade orden Chinese outbound tourism.
1. Kinesiska turisters inflytande på detaljhandeln : En studie kring marknadsföringsstrategier för en av världens köpstarkaste turister
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : Purpose: The purpose of the study is to investigate what marketing measures stores carry out to attract and simplify the purchase for the Chinese customer. Completion: A qualitative study has been conducted focusing on how Chinese tourism has affected the Swedish retail trade. LÄS MER
2. A Memorable Journey to the North: A Study of the Travel Experiences of Chinese Tourists in Scandinavia
Master-uppsats, Lunds universitet/Avdelningen för etnologiSammanfattning : A memorable journey to the North – A study of the travel experiences of Chinese tourists in Scandinavia With the increasing number of outbound Chinese tourists, tourism bureaus in Scandinavia are now exploring ways in understanding Chinese tourists as well as to prepare themselves to be more “China-Ready”. The purpose of this thesis is to offer research demonstrating the importance of memory objects like travel photos and souvenirs in studying travel experiences. LÄS MER
3. The diffusion study on Chinese outbound tourism —Based on “diffusion of innovations” theory
Magister-uppsats, Umeå universitet/KulturgeografiSammanfattning : From 1983 in which year Chinese people started being allowed to travel to the first outbound destination to nowadays that more than 150 countries have signed the ADS (approved destination status) with Chinese government, Chinese outbound tourism had a great progress in 32 years. During these years, more and more Chinese tourists could be seen in different places in the world. LÄS MER
4. Domestic Travel Behaviour in China
Magister-uppsats, Lunds universitet/Ekonomisk-historiska institutionenSammanfattning : China's tourism industry has only developed after its opening-up in 1978. However, the inbound and outbound tourism is more often researched than the domestic tourism industry. Therefore, this research provides an analysis of the domestic travel behaviour of the Chinese between the ages of 20-35. LÄS MER
5. Förbered för invasion från Öst? : En kvalitativ studie om huruvida Sverige kan och bör satsa mer på att attrahera fler kinesiska turister
Kandidat-uppsats, Institutionen för naturvetenskap, miljö och teknikSammanfattning : Kina är idag en av världens ledande ekonomier och placerar sig på andra plats gällande landets BNP. Under de senaste åren har tillväxten av Kinas turistnäring ökat i en snabb takt. LÄS MER