Sökning: "Chloé Zhong"

Hittade 1 uppsats innehållade orden Chloé Zhong.

  1. 1. Online Discount Coupon Promotions & Repurchasing Behaviors : The Groupon Case

    Kandidat-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Yulia Lvovskaya; Sheena Tan; Chloé Zhong; [2012]
    Nyckelord :Online discount coupons; promotional tool; repurchasing; transactional customer; Groupon; discounted prices;

    Sammanfattning : In recent years, online discount coupons provided through deal-of-the-day websites have grownrapidly. Perceived as a positive opportunity for local merchants to promote themselves in themarket, a mutual exchange occurs as consumers are able to simultaneously benefit from promotionsand discounts on services and products. LÄS MER