Sökning: "Choice of communication channel"

Visar resultat 46 - 50 av 57 uppsatser innehållade orden Choice of communication channel.

1. 46. När kommuner hänger med : En kvalitativ studie av hur åtta svenska kommuner har organiserat och använt sig av sociala medier i den egna verksamheten när det saknats officiella riktlinjer för detta

   Kandidat-uppsats, Företagsekonomiska institutionen

   Författare :Ida Hansson Käll; Mikaela Jonasson; [2010]
   Nyckelord :kommuner; sociala medier; bloggar; facebook; riktlinjer;

   Sammanfattning : Title: When municipalities are keeping up Authors: Hansson Käll, Ida; Jonasson, Mikaela Tutor: Waks, Caroline Course: Bachelor thesis, 15hp, Department of Business Studies, HT 2010 Background: During the recent years social media has evolved into a powerful communicative medium. From an organizational standpoint social media has become a way for organizations to get closer to, and create a dialogue with, their environment. LÄS MER

3. 47. En ny sångfågel i marknadsföringsdjungeln: En kvantitativ studie om Twitters potential som marknadsföringsmedium

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Sofia Kocken; Carin Skoghagen; [2009]
   Nyckelord :Social Media; Micro- blogging; Two-way Communication; Marketing Signals; Communication Effects;

   Sammanfattning : Advertisers of today are facing a great challenge in a landscape where it becomes even more difficult to break through the clutter and convince consumers to buy their products. In order to succeed, they need to come up with new ways of communicating with their customers. LÄS MER

4. 48. Det fria valet av gymnasieskola? En studie av informationskanalernas betydelse för valet av gymnasieskola

   C-uppsats, Göteborgs universitet/Institutionen för journalistik och masskommunikation

   Författare :David Fridner; Rikard Zeilon; [2008-09-17]
   Nyckelord :upper secondary school choice; searching patterns; social and sexual differences; reputation; direct contacts; information channels;

   Sammanfattning : The free choice of upper secondary school? A study of the meaning of the information channels for the choice of upper secondary school Authors: David Fridner & Rikard Zeilon Mentor: Ingela Wadbring Questionnaire study Date: 2008-08-11 Abstract The choice of upper secondary school is a very important choice, both for the school and for the ninth grader. In Göteborg, the free choice of upper secondary school has generated several new information channels apart from the traditional counselor, daily news and the acquaintance. LÄS MER

5. 49. Communication of CSR : How Swedish consumers' perceptions and behaviour are influenced by promoted CSR activities

   Magister-uppsats, IHH, Företagsekonomi

   Författare :Stefan Persson; Frida Dahl; [2008]
   Nyckelord :Corporate Social Responsibility; Consumer Behaviour; Marketing;

   Sammanfattning : Problem: CSR is today a frequently used concept, as companies to a larger extent are held accountable for what is happening in the society. The company should also inform the stakeholders about their CSR activities in an appropriate way, in order to capitalise from all possible benefits. According to Schrader et al. LÄS MER

7. 50. Köpbeteende på mogna konsumentmarknader : – En studie av generationerna Y samt 55 plus

   Magister-uppsats, Institutionen för ekonomisk och industriell utveckling

   Författare :Emelie Broman; Niclas Schiller; [2008]
   Nyckelord :Consumer behaviour; Generation Y; Generation 55 plus; Market communication; Segmentation; generation cohorts.; Köpbeteende; Generation Y; Generation 55 plus; Marknadskommunikation; Segmentering; Generations kohorter.;

   Sammanfattning : A segmented market, according to traditional methods, appears increasingly difficult in mature consumer markets. A common explanation is that the mature markets are often characterised by over-supply which results in a great variety of choices for the consumer. LÄS MER