Sökning: "Christel Maria Andersson"

Hittade 1 uppsats innehållade orden Christel Maria Andersson.

  1. 1. Internal brand management - The ginatricot case

    D-uppsats, Göteborgs universitet/Graduate Business School

    Författare :Linda Wiliö; Christel Lindgren; Maria Andersson; [2000]
    Nyckelord :;

    Sammanfattning : This thesis describes and explains different aspects that together contribute to the development of internal brand loyalty: namely brand management, organizational culture and relationship marketing. We have integrated these parts to show that they are closely related and dependent on each other. LÄS MER