Sökning: "Christel Maria Andersson"
Hittade 1 uppsats innehållade orden Christel Maria Andersson.
1. Internal brand management - The ginatricot case
D-uppsats, Göteborgs universitet/Graduate Business SchoolSammanfattning : This thesis describes and explains different aspects that together contribute to the development of internal brand loyalty: namely brand management, organizational culture and relationship marketing. We have integrated these parts to show that they are closely related and dependent on each other. LÄS MER
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