Sökning: "Christian Siesenop"

Hittade 1 uppsats innehållade orden Christian Siesenop.

  1. 1. Purchasing Processes in Mobile Commerce: The Case of Consumer Electronics

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Christian Siesenop; [2012]
    Nyckelord :Mobile Commerce; Tablet Commerce; Purchasing Process; Consumer Decision Making; Mobile Marketing;

    Sammanfattning : Smartphones and tablets are currently changing the way we purchase products we need or desire. While they have been used as a tool for finding information for a while, they are now also used for purchasing products and services. However, little research has been conducted on consumer behaviour in mobile and especially tablet commerce. LÄS MER