Sökning: "Christian Siesenop"
Hittade 1 uppsats innehållade orden Christian Siesenop.
1. Purchasing Processes in Mobile Commerce: The Case of Consumer Electronics
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Smartphones and tablets are currently changing the way we purchase products we need or desire. While they have been used as a tool for finding information for a while, they are now also used for purchasing products and services. However, little research has been conducted on consumer behaviour in mobile and especially tablet commerce. LÄS MER
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