Sökning: "Christian Thorwid"

Hittade 2 uppsatser innehållade orden Christian Thorwid.

1. 1. The Importance of Passion: A quantitative examination of cognitive and emotional processes associated with advertiser passion

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Alice Gemvik; Christian Thorwid; [2018]
   Nyckelord :Passion; Advertising signal effects; Emotional contagion; Advertiser passion; Extended effects;

   Sammanfattning : While it seems common practice today for brands and advertisers to express their love for what they do and use terminology as "We're passionate about." in their communication, there is a lack of scientific proof regarding its advertising effects. LÄS MER

3. 2. Är det tanken som räknas? - En kvantitativ studie om hur sponsorskapsmotiv och kongruensnivå påverkar sponsorskapsutfall inom e-sport

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Gustaf Baner; Christian Thorwid; [2015]
   Nyckelord :E-sport; Congruency; Sponsorship motives; Skepticism; Sponsorship effects;

   Sammanfattning : The e-sport industry has experienced enormous growth the recent years and is not showing any signs of stopping. This has led to the emergence of incongruent companies looking to reap the benefits of an emerging market. LÄS MER