Sökning: "Christianah Aliu-Odeyemi"

Hittade 1 uppsats innehållade orden Christianah Aliu-Odeyemi.

  1. 1. Factors Influencing The Application Of Consumers’ Prior Ecolabel Knowledge In Their Green Consumption  

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Christianah Aliu-Odeyemi; Ploychanok Ngernkitti; Nadeeka Erandathi Rathnayake Berglund; [2022]
    Nyckelord :Ecolabel knowledge; Environmental awareness; Green product attributes; purchase behaviour; green consumption;

    Sammanfattning : Abstract Purpose The study investigates factors influencing consumers' application of prior ecolabel knowledge in their green consumption, focusing on the primary grocery shopper of each household in Sweden.   Design/methodology/approach The authors used a qualitative research method with an inductive approach. LÄS MER