Sökning: "Christiane Hohls"

Hittade 1 uppsats innehållade orden Christiane Hohls.

  1. 1. Fast Fashion in the Experience Economy : Comparing online and in-store shopping experiences

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Jablanović Anja; Özden Aylin Çakanlar; Christiane Hohls; [2015]
    Nyckelord :Fast fashion; in-store shopping; online shopping; shopping experience; technology; multichannel retail; flow; usability; interactivity; atmospherics; tactility.;

    Sammanfattning : Fast fashion retailers have faced a difficulty in translating in-store experiences to online experiences. Although online shopping is increasing, the in-store shopping is still very important for a superior shopping experience. LÄS MER