Sökning: "Christina Frick"
Hittade 1 uppsats innehållade orden Christina Frick.
1. The Fear of Cannibalization - A quantitative study of Polarn O. Pyret's Multi-channel Strategy
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : The understanding of e-commerce has become tremendously important in today's increasingly competitive retail business. The competition on Internet is harsh and many companies have seen their multiple channels become victims of cannibalization. LÄS MER
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