Sökning: "Christina Herrmann"

Hittade 1 uppsats innehållade orden Christina Herrmann.

  1. 1. Scandinavian Airlines : En fallstudie om Scandinavian Airlines kundrelationer

    Kandidat-uppsats, Företagsekonomiska institutionen

    Författare :Christina Jakobsson; Markus Herrmann; [2009]
    Nyckelord :Airlines; Costumer loyalty club; Direct marketing; Internet and Relationship management.; Flygbolag; Lojalitetsprogram; Direktmarknadsföring; Internet och Relationsmarknadsföring.;

    Sammanfattning : For many companies, the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their customers individually. LÄS MER