Sökning: "Christina Jarnemo"

Hittade 2 uppsatser innehållade orden Christina Jarnemo.

1. 1. En studie om användandet av årsredovisningen i samband med marknadsföring

   Kandidat-uppsats, Institutionen för ekonomi

   Författare :Karl-Johan Andersson; Christina Jarnemo; Johan Zetterström; [2006]
   Nyckelord :Årsredovisning; sammanfattning; externredovisning; påverkan; intressenter; redovisning; kommunikation; frivillig information;

   Sammanfattning : Our essay treats the use of the annual report when it comes to marketing. Today there are many different ways for companies to reach out with their different messages; the thing that caught our interest was if the annual report is such a way. LÄS MER

3. 2. Branding and Gender : - How adidas communicate gender values

   Magister-uppsats, Fakulteten för ekonomi, kommunikation och IT

   Författare :Annie Berntson; Christina Jarnemo; Minna Philipson; [2006]
   Nyckelord :Branding; gender; marketing; adidas;

   Sammanfattning : This thesis discusses how adidas differentiate their communication to reach women and make the adidas brand more appealing to females. The adidas brand has always had their main focus on sportswear for men. This has led to the brand being perceived as masculine and it makes it hard for the female consumer to identify with adidas. LÄS MER