Sökning: "Christina Selling"

Hittade 4 uppsatser innehållade orden Christina Selling.

  1. 1. Renting is the New Black?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Christina Julia Pretz; Lisa Maria Stadlbauer; [2021]
    Nyckelord :Luxury fashion brands; consumer perceptions; rental platforms; exclusivity; ownership; access-based economy; Business and Economics;

    Sammanfattning : This study aims to investigate consumers’ perceptions of luxury fashion brands and whether these perceptions differ with and without the context of luxury rental platforms. A qualitative methodology was adapted, using semi-structured interviews and an abductive research approach. LÄS MER

  3. 2. Allmogens Second Hand : Auktioner och kläder på 1780-talets blekingska landsbygd.

    Master-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Författare :Christina Dackling; [2021]
    Nyckelord :Textil handel; landsbygd; begagnat; dräkt;

    Sammanfattning : The aim of this study is to examine what access the people living in the countryside of the late 18th century south-Swedish district of Blekinge had to consumption, as well as what part clothes had in the auction trade. By increasing knowledge about the peasantry’s access to clothing in a local second hand market, we can study the conditions for the rural population at a time when access to both new and used clothing was severely limited. LÄS MER

  4. 3. Branding and Gender : - How adidas communicate gender values

    Magister-uppsats, Fakulteten för ekonomi, kommunikation och IT

    Författare :Annie Berntson; Christina Jarnemo; Minna Philipson; [2006]
    Nyckelord :Branding; gender; marketing; adidas;

    Sammanfattning : This thesis discusses how adidas differentiate their communication to reach women and make the adidas brand more appealing to females. The adidas brand has always had their main focus on sportswear for men. This has led to the brand being perceived as masculine and it makes it hard for the female consumer to identify with adidas. LÄS MER

  5. 4. The Swedish retail monopoly on pharmaceuticals Is it compatible with EC-Law?

    Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Juridiska institutionen

    Författare :Ann-Christina Bengtsson; [2006]
    Nyckelord :EG-rätt; Law and Political Science;

    Sammanfattning : Within the common market, built upon the notion of free movement of goods and undistorted competition, Member States are prohibited to put restrictions on the free market or distort competition if no justifiable reasons under Community Law are presented. Thus, state monopolies of a commercial character are per se controversial within the Common market. LÄS MER