Sökning: "Christoffer Elings-Pers"

Hittade 1 uppsats innehållade orden Christoffer Elings-Pers.

  1. 1. SUCCESS FACTORS IN INTERNATIONAL EXPANSION

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Niklas Adalberth; Christoffer Elings-Pers; [2009]
    Nyckelord :International expansion; success factors; Internet-service companies; Sweden;

    Sammanfattning : The Internet has lowered the barriers for international expansion and made it an important tool in order to succeed in the globalized world of today. Studies have been made on how companies use the Internet as a tool in their expansion strategy, however an overlooked field has been how Internet companies expand their business internationally. LÄS MER