Sökning: "Christoffer Rosberg"

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    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Johannes Ehn; Christoffer Andreasson; Julia Rosberg; [2019]
    Nyckelord :Direktmarknadsföring; e-mailmarknadsföring; permission marketing; relationsmarknadsföring one-to-one marknadsföring.; Business and Economics;

    Sammanfattning : Title: No e-mail marketing, please! A qualitative study about e-mail marketing Seminar date: 4th of June 2019 Course: FEKH29 Business Administration: Bachelor Degree Project in Marketing Undergraduate Level, 15 credits Authors: Christoffer Andreasson, Johannes Ehn & Julia Rosberg Advisor: Burak Tunca Key words: Direct marketing, e-mail marketing, permission marketing, relationship marketing & one-to-one marketing. Purpose: The purpose of this study is to explore consumers opinions regarding direct marketing by e-mail and to understand what factors influence these opinions. LÄS MER