Sökning: "Christoffer Sjöholm"
Hittade 1 uppsats innehållade orden Christoffer Sjöholm.
1. User Preferences of Application Attributes During Product Browsing : An Investigation of Customer Experience in Fashion E-CommerceMaster-uppsats, Linköpings universitet/Logistik- och kvalitetsutveckling; Linköpings universitet/Logistik- och kvalitetsutveckling
Sammanfattning : In a fast-changing retail environment, including hard competition and demanding consumers, the customer experience of the purchasing service is crucial to gain a competitive advantage. Since consumers are to some extent moving from offline to online, and from desktop shopping to purchasing clothing in a mobile application, there is a need for investigating consumers expectations of their experience of a mobile application. LÄS MER