Sökning: "Christoffer Sjöholm"

Hittade 1 uppsats innehållade orden Christoffer Sjöholm.

  1. 1. User Preferences of Application Attributes During Product Browsing : An Investigation of Customer Experience in Fashion E-Commerce

    Master-uppsats, Linköpings universitet/Logistik- och kvalitetsutveckling; Linköpings universitet/Logistik- och kvalitetsutveckling

    Författare :Anton Johansson; Christoffer Sjöholm; [2019]
    Nyckelord :Quality; Customer Experience; User Experience; Customer Satisfaction; Theory of Attractive Quality; Kano Model; Mobile Application; Fashion Industry.;

    Sammanfattning : In a fast-changing retail environment, including hard competition and demanding consumers, the customer experience of the purchasing service is crucial to gain a competitive advantage. Since consumers are to some extent moving from offline to online, and from desktop shopping to purchasing clothing in a mobile application, there is a need for investigating consumers expectations of their experience of a mobile application. LÄS MER