Sökning: "Christoffer Westregaard"

Hittade 1 uppsats innehållade orden Christoffer Westregaard.

  1. 1. Marknadsföring : Att som artist nå framgång

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Lisa Holmgren; Johanna Jonsson-Granberg; Christoffer Westregaard; [2013]
    Nyckelord :;

    Sammanfattning : Abstract The object of this study has been to analyze how companies within the music industry can successfully market their artists, this due to the complexity of today’s marketing environment, where technology has rapidly changed the way of communicating, and therefore contributed to a highly competitive market. The vast change of technology has resulted in several possibilities as well as difficulties breaking through, what could be seen as, a media sorl. LÄS MER