Sökning: "Christopher Kontio"
Hittade 2 uppsatser innehållade orden Christopher Kontio.
1. Navigating Circularity : A qualitative Case Study on the Decision Making Process of B2B BuildingManufacturers
Master-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Sammanfattning : This study investigates the industrial business models transition toward a more sustainableimpact. More specifically, the access to the circular symbiosis and practices for the sectorof B2B building manufacturers. The current research in this field revolves mainly aroundtheories of Triple Bottom Line, Circular Economy and Decision Making Process. LÄS MER
2. An Exploration of Satirical Internet Memes Effect on Brand Image
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : The owner(s) of a brand decide the attributes of the brand, such as name, color, shape, logotype and values. They have the power and control on what they are communicating to the consumers. However, consumers can freely interpret any information that is being communicated towards them and shape their own perception of the brand. LÄS MER