Sökning: "Christopher-Luther Mukete"

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  1. 1. Early Customer Involvement in Innovation : A case study of the I.T industry

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Sylvain Bienvenu Penn; Christopher-Luther Mukete; [2011]
    Nyckelord :Innovation; Sources of Innovation; New Product Development; Front end of Innovation; Customer Involvement; Competitive advantage.;

    Sammanfattning : The Front End of innovation (FEI) or early innovation presents one of the greatest opportunities for improving an entire innovation process in any firm. The purpose of this thesis is to study how customers can be involved in the early phase of innovation in the IT industry. LÄS MER