Sökning: "Chun Bi"

Hittade 1 uppsats innehållade orden Chun Bi.

  1. 1. The Cultural Characteristics in China's Official Online Tourism Advertisements

    Master-uppsats, Medier och kommunikation

    Författare :Chun Bi; [2012]
    Nyckelord :tourism advertising; China s advertising;

    Sammanfattning : Tourism advertising is an important approach in providing information about tourism destinations and in attracting potential customers, and in this process, particular cultural factors are usually conveyed. In this thesis, the main intention was to describe the cultural factors reflected in advertising and discover the role that Chinese cultural identity plays in China’s official Internet tourism advertisements to overseas markets using a theoretical framework of diverse cultural issues. LÄS MER