Sökning: "Chun Tsen Ou"

Hittade 2 uppsatser innehållade orden Chun Tsen Ou.

1. 1. Iconic Brand: its componential factors and impacts on brand community : A cross-cultural study in Sweden, Taiwan and Vietnam

   Master-uppsats, Handelshögskolan vid Umeå universitet

   Författare :Chun Tsen Ou; Le Phuoc Luong; [2012]
   Nyckelord :iconic brand; brand community; brand personality; myth; storytelling; brand loyalty; emotional attachment; cultural differences;

   Sammanfattning : Iconic brand is a new topic in the field of branding that has started to attract researchers’ attentions; yet, it is still mostly discussed in the non-academic field. Brand community is also an evolving topic in marketing. These two new concepts are the focuses of this research. LÄS MER

3. 2. Exploring the process through which entrepreneurial intention is generated within academic researchers’ minds : A case study in Umeå Institute of Design in Sweden

   Master-uppsats, Handelshögskolan vid Umeå universitet

   Författare :Chun-tsen Ou; Dionysia Oikonomou; [2011]
   Nyckelord :;

   Sammanfattning : .... LÄS MER