Sökning: "Cihan Koray Mavruk"

Hittade 1 uppsats innehållade orden Cihan Koray Mavruk.

  1. 1. Paradoxical Consumption Practices and Creative Identity Work in Consumption Styles – The Concept of Reflexive Bricolage

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Cihan Koray Mavruk; Julian Weller; [2017]
    Nyckelord :Business and Economics;

    Sammanfattning : Purpose The purpose of this study was to explore the underlying reasons that drive consumers, belonging to a particular consumption style, to engage in paradoxical consumption practices and attempt to explain these practices. For the purpose of this study, the non-static hipster youth style was used as the empirical example of a postmodern consumption style. LÄS MER