Sökning: "Claes Dalén"

Hittade 2 uppsatser innehållade orden Claes Dalén.

1. 1. Big Data in the Telecom Industry - A Study of How Big Data Affects Innovativeness and Market Dynamics

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Claes Dalén; Fredric Dahlblom; [2014]
   Nyckelord :Big data; Market representations; Market practices; Market dynamics; innovation;

   Sammanfattning : Companies and authorities have captured huge amounts of information for decades. But during recent years the amounts of accessible and analyzable data have exploded, giving rise to the term Big data. LÄS MER

3. 2. Varumärkets betydelse - en jämförelse mellan hur unga och äldre påverkas i köpprocessen

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Emilie Sjöberg; Claes Dalén; [2012]
   Nyckelord :Brands; Buying process; Product type; Age;

   Sammanfattning : The thesis strives to answer the question whether there are any differences between how young customers, in comparison with older, are affected by brands when buying different products. The purpose is to get a clearer idea about the brands' importance in the future and in that way also to give guidance to companies about how to best market themselves and there products. LÄS MER