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1. Swedes only hate queue jumpers they don't know : A description of brand attitudes on Google's SERPs
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Background: The Internet has developed the world of advertising by giving advertisers the possibility to track specific patterns among their consumers, which shows how consumers are clicking on online advertisements and what translates into sales for the brand. Lately, companies have actively starting to make use of search engines marketing (SEM). LÄS MER
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