Sökning: "Clara Henriksson"

Hittade 2 uppsatser innehållade orden Clara Henriksson.

1. 1. The unknown brand of the Swedish Armed Forces : a case study of how the SAF's brand image coheres to its brand identity and how it might influence its employer attractiveness

   Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

   Författare :Clara Henriksson; Karolina Kubiak; [2019]
   Nyckelord :Branding; corporate brand; brand image; brand identity; employer brand; employer attractiveness;

   Sammanfattning : This study is based on the case of the Swedish Armed Forces (SAF) since the organization has struggled with its recruitment and brand building. The purpose of the study is to approach the coherence between brand image and brand identity through an employer branding perspective. LÄS MER

3. 2. Microcredit and Firm Start-Ups and Survival in Developing Countries

   Kandidat-uppsats, IHH, Nationalekonomi

   Författare :Ida Henriksson; Clara Karlsson; [2009]
   Nyckelord :;

   Sammanfattning : .... LÄS MER