Sökning: "Clara Mood Román"

Hittade 1 uppsats innehållade orden Clara Mood Román.

1. 1. Visual appeal versus usability : A quantitative analysis of the importance of visual appeal and usability in e-commerce

   Kandidat-uppsats, Jönköping University/Tekniska Högskolan

   Författare :Gustav Haglund; Clara Mood Román; [2020]
   Nyckelord :User experience; UX design; e-commerce; visual appeal; usability; trustworthiness;

   Sammanfattning : Unappealing websites are rejected quickly upon visiting them, while visitors spend more time on visually appealing websites before judging its reliability; but to what extent can visual appeal alone carry the success of a website, and is it so powerful that good usability can be sacrificed? This paper studies the respective importance of visual appeal and usability in e-commerce as factors, in order to determine which factor plays the bigger role in generating trust and credibility for an e-commerce site, as credibility perception is highly correlated with its visual complexity. The relation between these two factors and the likelihood to make a purchase is also discussed. LÄS MER