Sökning: "Clara Ohlsson"

Hittade 2 uppsatser innehållade orden Clara Ohlsson.

1. 1. Well, that escalated quickly... : Exploring how leaders have managed the rapid change of leading a group of people in a physical environment into a digital environment due to Covid-19.

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Johanna Fellbrant; Emma Fridén; Clara Ohlsson; [2021]
   Nyckelord :Covid-19; Leadership; Change Management; Digitalisation;

   Sammanfattning : The Covid-19 pandemic has not only affected people's health seriously around the world, but it has also forced people to change the way they live their lives abruptly. The pandemic has had a significant impact on how people communicate and interact, and changed our normal working routines to a digital setting. LÄS MER

3. 2. Konsumenters påverkan av lojalitetsprogrammens framväxt

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Fredrik Ohlsson; Annika Klaus; Sophie Jensen; [2014]
   Nyckelord :Lojalitet; lojalitetsprogram; kundklubb; konsumentbeteende påverkan.; Business and Economics;

   Sammanfattning : Course: FEKH29 Business Administration: Bachelor thesis in Marketing, Undergraduate Level, 15 ECTS Authors: Sophie Jensen, Annika Klaus, Fredrik Ohlsson Advisor: Clara Gustafsson Key words: Loyalty, Loyalty program, consumer behavior, impact & customer club Purpose: The purpose of this study is to improve the understanding of how a younger target group respectively an older target group influences of a membership in a loyalty program and if there are any differ-ences between these target groups. Methodology: The research strategy for this study is a quantitative approach and a deductive process to formulate hypotheses. LÄS MER