Sökning: "Claudia Lavadores Esparza"

Hittade 1 uppsats innehållade orden Claudia Lavadores Esparza.

  1. 1. The Internationalization Process of Fashion ECCs : A qualitative study investigating the use of exploitative and explorative dynamic capabilities when internationalizing a fashion ECC

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Anna Lundberg; Windy Nguyen; Claudia Lavadores Esparza; [2019]
    Nyckelord :E-commerce Companies ECCs ; Fashion Industry; Internationalization Process; Dynamic Capabilities; Exploitative and Explorative Dynamic Capabilities; Ambidexterity;

    Sammanfattning : Background The growth of global e-commerce along with technology and information adoption has driven the international expansions of retail firms. Even though e-commerce companies (ECCs) are changing the way businesses operate and generally have fewer physical barriers to new markets, they still face numerous challenges while internationalizing. LÄS MER