Sökning: "Claudia Radtke"
Hittade 1 uppsats innehållade orden Claudia Radtke.
1. (O)påverkad av CSR? : En studie om hur konsumenters köpprocess påverkas av livsmedelsföretags marknadskommunikation gällande deras CSR-arbete
Kandidat-uppsats, Högskolan i Skövde/Institutionen för handel och företagandeSammanfattning : In the food industry, the concept of CSR has been around for several years and has been developed to play a significant role in food business communication with its consumers, in the context of the environmental impact of the industry has become a debated topic. The purpose of this study is to investigate consumer awareness about the food businesses work with CSR. LÄS MER
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