Sökning: "Co-branding"

Visar resultat 1 - 5 av 96 uppsatser innehållade ordet Co-branding.

  1. 1. Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lucas Holmqvist Adolfsson; Gustaf Johnsson Wallin; Erik Bergtoft; [2023]
    Nyckelord :Co-Branding; Brand Equity; Brand Awareness; Brand Loyalty; Brand Associations; Perceived Quality; Relative Pricing; Luxury Fashion; Case Study; H M; Balmain; Adidas; Gucci; Fendi; Versace; Business and Economics;

    Sammanfattning : Purpose: This paper aims to analyze the relative pricing of co-branding collaborations in the fashion industry to gain a deeper understanding of the effects on their respective brand equity. Design/method: This paper adopts a qualitative approach involving case studies on several co-branding collaborations in the fashion industry (H&M x Balmain, Adidas x Gucci, Fendi x Versace). LÄS MER

  3. 2. Bättre tillsammans? : En kvalitativ studie om motiven bakom samarbete med inriktning på fristående artister

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Louise Gabrielsson; Ellen Jernetz; Alicia Sundin; [2023]
    Nyckelord :;

    Sammanfattning : Bakgrund: Samarbete är inget nytt fenomen inom skapandet av musik men under de senaste åren har statistik påvisat en ökning av samarbeten mellan artister. Denna identifierade trend av samarbete har ett behov av att undersökas för att få en förståelse för vilka motiv artister har för att inleda dessa samarbeten. LÄS MER

  4. 3. Co-branding som strategi för småföretag och i relationen till deras kunder : En kvalitativ studie om varumärkessamarbeten

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Gabriela Valenzuela Rivera; Nour El Khadam; [2023]
    Nyckelord :co-branding; small businesses; qualitative study; brand equity; consumer behavior; brand building; brand associations; relationship marketing;

    Sammanfattning : The aim of this study is to understand how co-branding can be strategically implemented and its relevance in small business customer relationships. The study serves as a guide for small businesses striving to strengthen their brand and improve their customer relationships through strategic utilization of co-branding. LÄS MER

  5. 4. Industry Maturity’s Influence on the Viability of Innovation- and Imitation-oriented Strategies - Assessing how elements of industry life cycles influence the viability of innovation and imitation-oriented strategies and its impact on industry development pace - A Qualitative Cross-sectional Study on the Cultured Meat Industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Ali Kouaiber; Joakim Langhelle; [2022-08-18]
    Nyckelord :Innovation strategies; Innovation-oriented; imitation-oriented; first-mover advantages; first-mover disadvantages; industry life cycles; industry transformation; path dependence; cultured meat industry;

    Sammanfattning : There is extensive literature on the topic of first-mover advantages, not only with regards to whether such advantages exist or not, but also with regards to their sources. However, there is a scarce amount of research devoted to understanding how such advantages are affected by the maturity of the industry, specifically in emerging industries. LÄS MER

  7. 5. Extern design och marknadsföringssamarbete - ur ett konsumentperspektiv

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Christina Maria Iliadou; Mariann Ebrahim; [2022]
    Nyckelord :external design; marketing; marketing lead; design lead; co-branding; collaboration patterns; innovation; brand consistency; star-based designer.; extern design; marknadsföring; marketing lead; design lead; co-branding samarbetsmönster; innovation; varumärkeskonsistens; stjärndesigner;

    Sammanfattning : The lack of synergy between design and marketing departments can result in less innovative products which can lead to less customer satisfaction. This problem has affected the perfume and cosmetic industry as well, which is considered to be an industry with high competitiveness but also a high innovation rate. LÄS MER