Sökning: "Co-branding"
Visar resultat 6 - 10 av 96 uppsatser innehållade ordet Co-branding.
6. Co-branded partnerships with human brands. : A qualitative study to understand managerial efforts of said phenomenon.
Master-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : Background: Partnerships between brands and social media influencers are becoming more and more common. This co-branding effort presents many benefits for both parties, thus making it a win-win situation. LÄS MER
7. The struggle of staying young: How heritage brands can utilize cobranding as a way to rejuvenate.
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The purpose of this paper is to investigate how co-branding can be utilized by heritage brands to rejuvenate. The aim is to develop the current understanding of how heritage brands engage in co-branding and the motives for rejuvenating the brand. LÄS MER
8. #BetaltSamarbete
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER
9. Impacts of a local community event on development of peripheral destination : Entrepreneurial perspective on Aldrei fór ég suður festival in Iceland
Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikSammanfattning : Remote communities stay vulnerable in the face of major socioeconomic challenges. Tourism is often seen as a way to stimulate local economies and increase attractiveness of peripheral destinations, while events are considered to be one of the tools to promote tourism. LÄS MER
10. Varumärkessamarbeten inom modebranshen
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER