Sökning: "Co-creation of Value"

Visar resultat 1 - 5 av 186 uppsatser innehållade orden Co-creation of Value.

  1. 1. The Role of Service Design in Startups: Exploring Potential Benefits and Challenges from Service Designers’ Perspectives

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Viktor Pantazis; Marwan Otrok; [2020-07-23]
    Nyckelord :Service Design; Startup; Lean Startup Method; Value Co-creation; Service-Dominant Logic; Innovation; Service Science; Business Development; Entrepreneurship; Management; Marketing; Design Thinking; Business Model; Co-design;

    Sammanfattning : The rapid and constant changes taking place in the modern business world together with an increased globalcompetition is making it more urgent for companies to introduce innovative offerings at a faster pace.Purchasing decisions by customers are not solely based on function anymore, there is an increasing demandfor intuitive and seamless experiences from the products and services that they interact with. LÄS MER

  2. 2. Value Creation in the Banking Industry - A comparative case study of how value is proposed by two Swedish banks from a S-D logic perspective

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Alexandra Kjöllerström; Beatrice Sörby; [2020-07-23]
    Nyckelord :Service Dominant Logic; Retail Banking; Value Proposition; Co-creation of Value; Service Innovation; Digitalization;

    Sammanfattning : This study examines how two banks with different digital strategies and customer interactionapproaches propose value propositions. Digitalization is reshaping industrial fundamentals aswell as leading to changes in the value proposition of companies’ business models. LÄS MER

  3. 3. University-industry collaboration and its effects on innovative thinking among students

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Svenja Nadine Haller; [2020-07-22]
    Nyckelord :innovation; innovative thinking; university-industry collaboration; types of university-industry collaboration; industry student collaboration; knowledge transfer; real-world experience students;

    Sammanfattning : Due to the pressure for industry to constantly innovate to keep the leading edge,companies are more and more pursuing external sources of innovation to speed upthe innovation process. University{industry collaboration, which is later referred toas UIC, enables open innovation, co-creation and the collective creation of knowledge. LÄS MER

  4. 4. Co-working in an experiencescape - A case study on the consumption in a co-working space combined with a restaurant and café

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Kajsa Andersson; Emilie Gente; [2020-06-16]
    Nyckelord :co-working; combining concepts; shared spaces; workspace; experiencescapes; customer experience; consumption;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. Arbetar coworking space med tjänsteinnovation utifrån ett tjänstelogiskt perspektiv, i så fall hur?

    Kandidat-uppsats, Mälardalens högskola/Akademin för innovation, design och teknik; Mälardalens högskola/Akademin för innovation, design och teknik; Mälardalens högskola/Akademin för innovation, design och teknik

    Författare :Martin Henriksson; Sarah Larsson; Linus Hedqvist; [2020]
    Nyckelord :innovation; innovationsteknik; tjänstelogik; tjänsteinnovation; tjänstefiering; coworking; samskapande;

    Sammanfattning : Examensarbetet syftar på att undersöka om verksamheter som driver ett coworking space utgår från ett tjänstelogiskt perspektiv. Under 2018 ökade antal coworking verksamheterna med 15,2% från året tidigare (Coworking Resources, 2019). LÄS MER