Sökning: "Colin Kaepernick"
Hittade 5 uppsatser innehållade orden Colin Kaepernick.
1. In the Aftermath of the Kneel that Sparked a Difference: Examining Athlete Activism on Social Media
Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Sammanfattning : The increasingly entangled correlation between media, sport and activism in the United States has generated an upsurge in new media research that focuses on athletes’ political social media posts from an ‘outsider’s’ perspective. To clearer comprehend the complex relationship of media, sport and activism from an ‘insider’s’ perspective, this thesis aims to converse with collegiate athletes in the United States about how they experience their personalized politics on social media, as well as it observes the collegiate athletes’ activist practices on particularly Twitter and Facebook. LÄS MER
2. Stakeholders’ perceptions of purpose-driven brands: The case of Nike’s “Dream Crazy” advertising campaign
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : The present study aims to contribute to the research on stakeholders’ perceptions of brands that take a stand on social issues and by doing so, express their social brand purpose. Social brand purpose is at the core of a brand, and it reflects the brand’s ideal as well as intent to make people’s lives better. LÄS MER
3. "Woke-Washing" a Brand : An Analysis of Socially Progressive Marketing by Nike on Twitter and the User Response to it
Magister-uppsats, Uppsala universitet/Institutionen för ABMSammanfattning : This study examines two marketing campaigns on the social media platform Twitter by the brand Nike, with the campaigns involving American football player Colin Kaepernick and tennis player Serena Williams respectively. The study specifically explores how Nike utilizes socially and politically progressive values in these marketing campaigns and how users then respond to it on Twitter, with the source material consisting of four Twitter-posts, two by Nike and one each by the two athletes involved, as well as the replies by other Twitter-users to those posts. LÄS MER
4. 30 YEARS OF JUST DO IT, ARE THEY CRAZY ENOUGH? En kvalitativ semiotisk och retorisk analys av Nikes Just Do It-kampanj Dream Crazy
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : Syfte: Vår studie ämnar att analysera hur Nike skapar mening i sin kommunikation och hur den relaterar till den moderna samhällskontexten. Genom analysen förväntar vi därmed oss kunna urskilja vilka värderingar och budskap som varumärket Nike laddas med. LÄS MER
5. The impact of the Protest Paradigm : A media frame analysis of athletes using the national anthem as protest strategy
Kandidat-uppsats, Uppsala universitet/Statsvetenskapliga institutionenSammanfattning : The purpose of the presented research is to evaluate the presence of the protest paradigm on a non-violent protest during a sport event, using the national anthem and the national flag as its strategy. The study will examine the protest performed by Mahmoud Abdul-Rauf in 1996, Carlos Delgado in 2004 and Colin Kaepernick in 2016. LÄS MER