Sökning: "Commercialisation"
Visar resultat 1 - 5 av 82 uppsatser innehållade ordet Commercialisation.
1. Blinka lilla redaktionsskärm där, hur journalisten undrar var läsaren är : en intervjustudie om hur läsardata påverkar svensk nyhetsjournalistik
Kandidat-uppsats, Lunds universitet/JournalistikSammanfattning : The aim of this thesis is to investigate the effects of reader analytics on the individual journalist as well as the journalistic profession. For this goal the research question: How does access to reader analytics affect Swedish journalism? is asked, which will be answered through the following sub-questions: (F1) How does reader analytics affect journalistic norms?, and (F2) Does reader analytics affect journalistic decisions as well as the the daily work on Swedish dailys? The inquiry is situated within a growing body of literature on the subject of the use of reader, and user analytics within news, and media industries. LÄS MER
2. Scrollande hjärnor, kalkylerade annonser: en studie om konsumenters attityder till algoritmisk marknadsföring i sociala medier och dess bakomliggande faktorer
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : Existing literature argues that with the commercialisation of the Internet, marketing has moved from a physical activity to a fluid and digital one. Over time, social media has become a central and important channel for reaching consumers, which has fundamentally changed the way marketing is conducted today. LÄS MER
3. Analysis of setups and investment processes within university affiliated venture capitals : A descriptive multi-case study
Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : With the increasing importance of the third mission of universities, namely the commercialisation of science and research, universities have established various mechanisms such as technology transfer offices, business incubators and more. Since many investors tend not to invest in university spin-offs and start-ups due to the risk associated with their early stage, universities have established their own investment units, referred to as university-affiliated venture capital, to provide funding for university spin-offs and start-ups. LÄS MER
4. Blended Finance and the Diffusion of Renewable Energy Innovation : An exploratory study on bridging the commercialization fundinggap of renewable energy projects in Southeast Asia
Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : Blended finance has the past decade become an increasingly popular way for development banks in Southeast Asia to invest in renewable energy projects with the aim of mobilizing additional private investments. Although definitions of the method differ among stakeholders, blended finance is a way of blending development loans with below-market-rate funds to lower risks experienced by private investors. LÄS MER
5. Business models in autonomous road freight : A case study of the commercialisation of autonomous driving technology in the road freight industry
Master-uppsats, KTH/ProduktionsutvecklingSammanfattning : Commercial operations of autonomous trucks are expected to be launched by the end of the decade. The introduction of autonomous trucks is associated with the opportunity to establish new business models and the disruption of the road freight industry. LÄS MER
