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  1. 1. The Impact of Language on Bilateral Trade

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Författare :Wilma Geust; Hanna Szinai; [2024]
    Nyckelord :gravity; language; bilateral trade; trade models; internet;

    Sammanfattning : This paper investigates the impact of different language factors on international bilateral trade from 1996 to 2020 through gravity model analysis. Sharing a common language has been proven to facilitate trade between countries and is often included as an indicator variable in the gravity model of trade. LÄS MER

  3. 2. The use of derivatives in corporate risk management - A value adding strategy?

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Agnes Strignert; [2024]
    Nyckelord :Risk Management; Derivatives; Hedging; Modigliani-Miller; Porsche;

    Sammanfattning : Part I:This study highlights the role of active risk management of currency risk exposure within large listed non-financial European firms. In the aftermath of the global pandemic and invasion of Ukraine, many firm across the global has experienced challenges in terms of sustaining stable cash flows. LÄS MER

  4. 3. Investigating Marketing Effects of Ancient Storytelling Techniques: Could Ancient Storytelling Techniques in Marketing Communications Be the Holy Grail of Marketing Needed in These Times of Failure?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :John Örman; Arvid Özcan-Arvidsson; [2023]
    Nyckelord :Marketing Communications; Psychology in Marketing; Storytelling in Marketing; Building a StoryBrand; Donald Miller;

    Sammanfattning : The landscape of marketing is growing in competitiveness (Digital ad spend worldwide 2026. 2022), and marketers are consequently compelled to explore new ways to stand out and make their voices heard. LÄS MER

  5. 4. The Power of Nudging when Working from Home

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Axel Gustafsson; Anna Odelstierna Esseen; [2023]
    Nyckelord :Behavioral Economics; Nudging; Work-from-home; Productivity; Management;

    Sammanfattning : Working from home has become common in the aftermath of the Covid-19 pandemic. Extensive research about different aspects of the area has been made, but employee productivity is still an issue that many companies struggle with as employees have gained a new type of freedom when working from home. LÄS MER

  7. 5. Nobody Takes It All: Analysis of dynamic propagation of knowledge in a social network

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Författare :Filippo Allegri; Urja Jain; [2023]
    Nyckelord :Knoweldge; Network; Game Theory; Machine Learning;

    Sammanfattning : In this paper, we analyse how knowledge is shared in a social network, with the purpose of defining recurring patterns and equilibria. We develop a formal model, the Know-It-All game, based on the PageRank algorithm and other related game theoretical models, such as the Buck-holding game. LÄS MER