Sökning: "Common Aspx"

Visar resultat 21 - 25 av 281 uppsatser innehållade orden Common Aspx.

  1. 21. Unpacking the "O" in VRIO: Organizational Deployment of Data Analytics and its Effect on Firm Performance

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Maria Tolkacheva; Beverly Law; [2022]
    Nyckelord :Data analytics; Firm performance; Resource-based view; Organizational deployment;

    Sammanfattning : Drawing on the resource-based view (RBV) and the literature on data analytics (DA), this study provides a twofold contribution by studying the intersection between the RBV theory and DA. A review of past research unveils an under-researched and -theorized factor in the RBV's VRIO acronym, the "O" - organizational deployment. LÄS MER

  3. 22. Transformative Marketing Capabilities - An exploratory study of marketing capabilities in firms transforming markets

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Julia Blomberg; Linus Mautner; [2022]
    Nyckelord :Marketing Capabilities; Market Transformation; Transformative Marketing Capabilities; Disruption;

    Sammanfattning : The increased pace of radical innovations and business renewal as a consequence of elevated market turbulence has spurred the acceleration of market transformations. Increased market dynamics also alter common marketing practices, enlarging the gap between such market complexity and firms' marketing ability to cope with the change. LÄS MER

  4. 23. Talk is Cheap: The Adverse Effects of Gender Diversity Branding

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Emmy Englund; Klara Johnsson; [2022]
    Nyckelord :gender diversity; organizational impression management; diversity branding; behavioral integrity; organizational attractiveness;

    Sammanfattning : To attract talent and become the employer of choice, organizations often portray themselves as committed to gender diversity. As many companies are still male-dominated in top positions however, such diversity branding often results in a misalignment between the intended diversity image and the reality within the organization. LÄS MER

  5. 24. Cryptocurrency Return Predictors - A Replicative Reassessment Rising Stablecoin Growth - Cryptocurrency Return Predictors in New Market Conditions

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Erik Stålman; Alexander Ripe; [2022]
    Nyckelord :Cryptocurrency; Factors Model; Zero-Investment Long-;

    Sammanfattning : We successfully construct nine significant cryptocurrency return predictor strategies based on market capitalization, momentum and volatility characteristics. We replicate the methods used in the article "Common Risk Factors In Cryptocurrency" using a larger and more recent dataset encompassing changed cryptocurrency market conditions and asset composition (Liu, Tsyvinski, Wu, 2022). LÄS MER

  7. 25. influencer campaign composition - an empirical study of influencer marketing campaign considerations

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Xinying Li; Felix Fagergren; [2022]
    Nyckelord :social media; influencer marketing; categorization; performance measurement; optimization;

    Sammanfattning : Influencer marketing has become one of the prominent marketing strategies for companies. However, how practitioners, in actuality, form a decision basis and what considerations there are in the process of designing an influencer marketing campaign regarding influencer selection, performance measures and optimization continue to elude researchers. LÄS MER