Sökning: "Communicated values commercial"

Visar resultat 1 - 5 av 11 uppsatser innehållade orden Communicated values commercial.

1. 1. Andra världskriget som intern(et)skämt : En studie om kulturell gemenskap på forumet r/ww2memes

   Master-uppsats, Lunds universitet/Historia

   Författare :Aron Schuurman; [2023]
   Nyckelord :World War 2; andra världskriget; internet memes; internetmemes; memes; Web 2.0; history memes; historiememes; historical culture; historiekultur; historieförmedling; community; gemenskap; appropriation; appropriering.; History and Archaeology;

   Sammanfattning : World War II as an in(ternet)-joke : A study on cultural community on the forum r/ww2memes. This master’s thesis examines the construction of community on the Reddit-forum r/ww2memes, dedicated to publishing and sharing internet memes concerning World War 2. LÄS MER

3. 2. Theorizing the stage of the Eurovision Song Contest as political engagement: : Insights from the Eurovision Song Contest– a peace project that evolved into an arena for political propaganda

   Kandidat-uppsats, Uppsala universitet/Institutionen för kulturantropologi och etnologi

   Författare :Emma Fritze; [2022]
   Nyckelord :Eurovision Song Contest; imagined communities; political discourse; impression management; nation branding;

   Sammanfattning : Over the last six decades, the Eurovision Song Contest has tried to embody the voice of European unification and international corporation. Previous scholars have depicted Eurovision as something highly influential and beneficial for all participating parties, whether that relates to the opportunity for commercial profit, outspoken Europeanist aspirations, or desired political progress– the song contest is utilized by multiple actors for varying reasons. LÄS MER

4. 3. Estrid- Rakhyveln som tar ställning : En receptionsstudie för rakhyvelsföretaget Estrids kommunikation om samhällsfrågor på Instagram.

   Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Lina Nilsson; Hanna Granåstedt; [2021]
   Nyckelord :;

   Sammanfattning : Estrid is a swedish company that sells razors with a very clear feminist approach in their digital communication, and their vision is to break beauty standards and normalize female body hair. But through their Instagram account, they also communicate on a lot of other societal issues that do not relate to their commercial purpose. LÄS MER

5. 4. Skin and hair, why care? : En kvalitativ semiotisk analys av rakvårdsföretagen Gillette Venus och Billies reklamfilmer

   Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Författare :Moa Conradsson; Lovisa Sundh; [2020]
   Nyckelord :;

   Sammanfattning : The following study covers the process and results of a semiotic analysis of Gillette Venus’ and Billie’s advertisements on Youtube. The intention is to compare how two brands within the same industry portray femininity and how it relates to traditional gender norms and stereotypes. LÄS MER

7. 5. Feminism som handelsvara : En semiorisk analys av Estrids kommunikation på sociala medier

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Erika Larsson; Lisa Reinholdsson; [2020]
   Nyckelord :feminism; stereotypes; corporate social responsibility; femvertising; pinkwashing;

   Sammanfattning : Each day we’re exposed to advertisement with various commercial messages. It therefore becomes important for companies to stand out from the crowd in order to catch consumers’ attention. In line with the success of feminism, many companies have chosen to engage in the issue of equality and women’s rights. LÄS MER