Sökning: "Community-Based Social Marketing"

Visar resultat 1 - 5 av 9 uppsatser innehållade orden Community-Based Social Marketing.

  1. 1. Klimatfasta: Att avstå för skapelsens skull : En fallstudie av Equmeniakyrkans miljökampanj Klimatfastan

    Kandidat-uppsats, Jönköping University/HLK, Globala studier; Jönköping University/HLK, Globala studier

    Författare :Elin Isaksson; Petronella Grune; [2020]
    Nyckelord :Spiritual Resources; Resource Mobilisation Theory; RMT; Community Based Social Marketing; CBSM; Pro-Environmental Behaviour; PEB; ReligiousEcology; Case study; Christianity; Environment; Church; Andliga resurser; Resursmobiliseringsteorin; Community Based Social Marketing; Miljömedvetenhet; Religiös Ekologi; Fallstudie; Kristendom; Miljö; Kyrka;

    Sammanfattning : Denna studie är en fallstudie av Equmeniakyrkans kampanj Klimatfastan, där de under 40 dagar uppmanade medarbetare och medlemmar att se över sitt klimatavtryck och göra beteendeförändringar utifrån detta. Tidigare forskning visar att religiösa miljöaktioner skiljer sig från sekulära miljöaktioner gällande metoder, fokus och budskap. LÄS MER

  2. 2. Community-Based Social Marketing: an investigation of sustainable behavioral change strategies at the municipality level in Sweden

    Master-uppsats, Uppsala universitet/Institutionen för geovetenskaper

    Författare :Connor Allen; [2019]
    Nyckelord :Sustainable development; Carbon dioxide emissions; Household consumption; International Panel on Climate Change; Practices;

    Sammanfattning : The new Special Report on Global Warming of 1.5 °C by the International Panel on Climate Change presents the drastic need to reduce greenhouse gas emissions for the security and sustainable development of human kind. LÄS MER

  3. 3. Community-based Influence Maximization framework for Social Networks

    Magister-uppsats, Högskolan i Skövde/Institutionen för informationsteknologi

    Författare :Tshering Wangchuk; [2018]
    Nyckelord :;

    Sammanfattning : Maximizing Influence (IM) in social networks has a considerable role to play in the phenomenon of viral marketing, targeted advertisements and in promoting any campaigns. However, the Influence Maximization Problem is a very challenging research-problem due to it being NP-Hard and scaling with the social networks with millions of nodes and edges becomes very tough due to the computational complexities concerned with it. LÄS MER

  4. 4. Light a Spark! Addressing Barriers and Enablers to Increase Demand of Electric Vehicles in Southeast Sweden

    Master-uppsats, Blekinge Tekniska Högskola/Institutionen för strategisk hållbar utveckling; Blekinge Tekniska Högskola/Institutionen för strategisk hållbar utveckling; Blekinge Tekniska Högskola/Institutionen för strategisk hållbar utveckling

    Författare :Lina Nordström; Lars Runesson; Helena Warnecke; [2015]
    Nyckelord :Strategic Sustainable Development; Electric Vehicles; Personal Transportation System; Individual Mobility; Community-Based Social Marketing; Behavior Change for Sustainability;

    Sammanfattning : The Personal Transportation System safeguards peoples’ cultural understanding of freedom: to move individually without being dependent on others. However, the increasing number of private vehicles driven on fossil fuels contributes to unsustainability and one of the most urgent issues, climate change. LÄS MER

  5. 5. Enabling behaviour change : community-based social marketing strategy in Malmö

    Master-uppsats, SLU/Dept. of Economics

    Författare :Maxim Vlasov; [2015]
    Nyckelord :behaviour change; community; practice theory; recycling; social marketing; sustainable lifestyle;

    Sammanfattning : Our planet is faced with enormous challenges as the extreme weather events related to the human-caused climate change continue to gain strength. The scale of the problem has made changing human behaviour the central focus of sustainable development, and both public and private sector are expected to gain relevant expertise and introduce this work in their agenda. LÄS MER