Sökning: "Competitor Analysis"

Visar resultat 11 - 15 av 160 uppsatser innehållade orden Competitor Analysis.

  1. 11. The TikTok effect : A case study on emotional marketing through social media

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Camila Daniela Vasquez Rodriguez; [2022]
    Nyckelord :Generation z; adaptative marketing; brand image; TikTok; Duolingo; engagement; emotional branding.;

    Sammanfattning : The adaptation of marketing has led brands to connect with the clients through the usage of theiremotions, understanding the joy or sadness an element can create in a customer, which increasesthe possibility of a recognized experience.To analyze the effects that emotions can create in customers, the usage of Duolingo’s case studywas implemented, the understanding of their new strategy used on TikTok, allowed this studyto analyze the results of such adaptations in generation Z, as the main target through the TikTokplatform. LÄS MER

  3. 12. Red Bull och Ferrari - konkurrenterna från olika branscher : En visuell retorisk analys om hur företagen Red Bull och Ferrari utnyttjar marknadskommunikation inom formel 1 för att främja sina varumärken

    Kandidat-uppsats, Jönköping University/Högskolan för lärande och kommunikation

    Författare :Damir Isak; Lucas Bernhardsson; [2022]
    Nyckelord :marketing communication; visual rhetoric; formula 1; Red Bull; Ferrari; marknadskommunikation; visuell retorik; formel 1; Red Bull; Ferrari;

    Sammanfattning : Studien “ Red Bull och Ferrari – konkurrenterna från olika branscher” ämnar studera energidryckesföretaget Red Bulls kommunikation i kommersiella sammanhang inom motorsporten formel 1 komparativt med formel 1-konkurrenten Ferrari. Red Bull har varit dominerande inom sporten under en lång tid jämsides med bland annat Ferrari. LÄS MER

  4. 13. Utveckling av hundbur : För säker transport i passagerarsäte

    Kandidat-uppsats, Jönköping University/JTH, Industriell produktutveckling, produktion och design

    Författare :Robin Lundgren; Karolina Eriksson; [2022]
    Nyckelord :Hundbur; Produktutveckling; Design; Säkerhet;

    Sammanfattning : In pace with the ongoing pandemic that has stretched worldwide over the past two years more and more people have decided to become dog owners since the pandemic came with the opportunity to spend more time at home. To hold a leading edge on the market when the need arrives the commissioning company decided to start developing dog carriers for both the trunk and passenger seats of cars. LÄS MER

  5. 14. Cost Efficient Scrap Metal Sourcing

    Master-uppsats, Lunds universitet/Teknisk logistik

    Författare :Sophia Sandström; Sofia Ivarsson; [2022]
    Nyckelord :Scrap sourcing; Scrap logistics; European scrap market; Sea freight strategies; Bulk shipping; Technology and Engineering;

    Sammanfattning : The steel industry in Sweden is responsible for 10% of the annual Swedish CO2 emissions. As a way to abate this sector, H2 Green Steel are establishing a new green steel production site in Boden. Their way of producing steel, through the EAF route and by using hydrogen-reduced DRI will reduce the CO2 emissions by over 90%. LÄS MER

  7. 15. A qualitative investigation of the role of dynamic capabilities in the Internationalization of born globals : A case study of SMEs in Liberia and Malawi

    Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Oliver Nyekan; Banda Aaron R.; [2022]
    Nyckelord :Born Global; Dynamic Capability; Internationalization; Developing Countries; and Small Medium Enterprises;

    Sammanfattning : Abstract Purpose: To investigate the role of dynamic capabilities in the Internationalization of born global firms from developing countries in Africa.  Design approach/Methods: The study employed a qualitative research method with a multiple case research design. Four born global firms from two developing countries in Africa were analyzed. LÄS MER