Sökning: "Competitor Orientation"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden Competitor Orientation.

  1. 1. Marknadsorientering inom friskvårdsbranschen – En kvalitativ studie av tjänsteföretag

    Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Alex Kambourian; Fredrik Stridlund; [2020]
    Nyckelord :Market orientation; intelligence generation; intelligence dissemination; responsiveness; financial profitability; non-financial profitability; service companies; wellness industry; Marknadsorientering; informationsinsamling; informationsspridning; respons på information; finansiell lönsamhet; icke-finansiell lönsamhet; tjänsteföretag; friskvårdsbranschen;

    Sammanfattning : Syfte: Syftet med studien är att få en ökad förståelse för hur tjänsteföretag marknadsorienterar sig inom friskvårdsbranschen. Metod: Studien utgår från ett hermeneutiskt synsätt med en induktiv utgångspunkt. En kvalitativ forskningsmetod används för tio företag verksamma inom friskvårdsbranschen. LÄS MER

  3. 2. Det man inte vet - Googlar man : Marknadsorienteringens effekter genom Google AdWords - En studie av kundorientering i SME:s

    Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Luka Ivis; Petter Lindroth; [2018]
    Nyckelord :Market Orientation; Customer Orientation; Competitor Orientation; Profit; Google AdWords; SEM; SME; Marknadsorientering; Kundorientering; Lönsamhet; Konkurrentorientering Google AdWords; SEM; SME; Interfunktionell koordinering;

    Sammanfattning : Aim: The purpose of the study is to understand how SME companies uses market orientation to target customers through Google AdWords.  Method: This study uses a qualitative method approach as the purpose of the study is to increase understanding. Furthermore, the empirical data used has been collected through eight semi-structured interviews. LÄS MER

  4. 3. The (re)evolution of the lean startup methodology

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Peter Bidewell; Liam Sapsford; [2016]
    Nyckelord :Product Development; Competitor Analysis; Lean Startup; Lean principles; Business and Economics;

    Sammanfattning : This paper examines the validity and application of ‘lean startup’, a methodology developed by Eric Ries, which is now considered in the startup community as a modern approach to product development for startup companies. In comparison to other lean theories, the successful application of the lean startup methodology is brought into question, highlighting areas of the model that may need further development. LÄS MER

  5. 4. Investigation of antecedents to performance in Swedish small and medium-sized companies

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Jarle Pettersen; Natalia Åberg; [2014]
    Nyckelord :SME Smal and medium size companies ; Performance indicator; Innovativeness; Risk-taking; Crativity; Competitor Benchmark Orientation; Environmental opportunities; Questionary research; SPSS;

    Sammanfattning : Companies are constantly striving to make choices that lead to improved performance. In some cases these decisions may even determine their survival in the market. Many research papers have examined antecedents to predict their impact on performance. LÄS MER

  7. 5. Marketing Practices of Chinese Township Enterprises : MBA-thesis in marketing.

    Magister-uppsats, Institutionen för ekonomi

    Författare :Eric Lin; [2008]
    Nyckelord :marketing strategy; competition; China; guanxi; rural enterprises; township;

    Sammanfattning : Aim: The aim is to explore the Chinese way of marketing activities in township enterprises by linking the formation and implementation of marketing strategies and tactics with the impacts of environmental factors and contextual conditions. Specifically, the aims are: - Identify the managers’ perceptions of their marketing environments; - Explore how their perceptions of the environments shape the formation and implementation of the marketing strategies and tactics; - Explore how social cultural values influence the marketing activities at these enterprises, Method: Fieldwork was conducted in the summer 2007, at three enterprises in Fujian province in southern China. LÄS MER