Sökning: "Consumer Awareness and Advocacy"

Hittade 3 uppsatser innehållade orden Consumer Awareness and Advocacy.

1. 1. Activism, Ads & Allyship: A Quantitative Study on Corporate Social Activism Communication and its effects on Consumers

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Disha Monga; Vaaruni Venkatesh; [2023]
   Nyckelord :corporate socio-political activism; brand activism; woke-washing; CSA advertising; consumer-brand alignment;

   Sammanfattning : This thesis identifies three distinct ways in which brands communicate their socio-political activism stance. Further it analyses the effect of these types of Corporate Socio-Political Advocacy (CSA) communication on consumer perceptions and intentions. LÄS MER

3. 2. Internet of Things : The Potential Influence of Enterprise Buyers on the Security of IoT

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :John Mozayani; [2018]
   Nyckelord :Information and Communications Systems Security; Information Security; Internet of Things; IoT; Accountability; Business Models; Innovation and Growth; Consumer Awareness and Advocacy; Customer Experience; Customer First Mindset; Value Proposition; Enterprise Buyers; Informations- och Kommunikationssystem Säkerhet; IoT; Ansvar; Affärsmodeller; Innovation och Tillväxt; Konsumentmedvetenhet och konsumentskydd; Kundupplevelse; Kundens förstånd; Värdesättning; Företags Köparen;

   Sammanfattning : While IoT safety and security incidents continue to increase in frequency, scope and severity, there remains a gap in how the issue will be addressed. While the debate continues within academia, industry standards bodies, government and industry media, new entrants continue to rapidly enter the market with cheaper more powerful products with little incentive to address information security issues. LÄS MER

4. 3. Branded applications - Function triumphs Brand? -An exploratory study of branded applications’ role in the brand building process

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lidia Vukcevic; Malin Willgottson; [2013]
   Nyckelord :Brand building process; High low involvement brands; Mobile marketing; Branded applications.; Business and Economics;

   Sammanfattning : Abstract Title: Branded applications - Function triumphs Brand? -An exploratory study of branded applications’ role in the brand building process Date of the Seminar: 2013.05. LÄS MER