Sökning: "Consumer Behavioral Intention"

Visar resultat 1 - 5 av 59 uppsatser innehållade orden Consumer Behavioral Intention.

  1. 1. Kollaborativ modekonsumtion : Vilken inverkan har fast fashion på konsumentens inställning till kläduthyrning?

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Agnes Jernqvist; Linn Lundgren; [2023]
    Nyckelord :Collaborative fashion consumption - What influence does fast fashion have on consumer attitudes towards fashion rental services? Keywords in English copy from the thesis *: Collaborative; Kollaborativ modekonsumtion; Fast fashion; Kläduthyrning; Modeuthyrning; Zillennials; Överkonsumtion; Konsumtionsbeteende;

    Sammanfattning : Idag konsumeras en betydligt större mängd kläder än för ett decennium sedan, samtidigt som de inte används i samma utsträckning. Detta beteendemönster i samband med fast fashion-industrins upptakt resulterar i överkonsumtion, vilket fått omfattande konsekvenser för miljön. LÄS MER

  3. 2. More Than Skin Deep : An Investigation of Consumer Behavior Toward Green Skincare Products in the European Context

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Dana Szalaiova; Mark Vidrinskas; [2023]
    Nyckelord :Skincare; green skincare; sustainable skincare; environmentally friendly skincare; Green Purchase Intention; Theory of Planned Behavior; Attitude; Subjective Norm; Perceived Behavioral Control; Environmental Concern; Environmental Knowledge; Health Concern; Injunctive Norm; Descriptive Norm; Electronic Word-of-Mouth; Price Sensitivity; Availability; Perceived Consumer Effectiveness;

    Sammanfattning : This bachelor’s thesis is a quantitative study examining the factors influencing the Green Purchase Intention of (green) skincare among European consumers. The underpinning theory for this paper was the Theory of Planned Behavior and its influencing constructs such as Attitude, Subjective Norm, and Perceived Behavioral Control, as well as various selected determinants such as Environmental Concern, Environmental Knowledge, Health Concern, Injunctive Norm, Descriptive Norm, Electronic Word-of-Mouth, Price Sensitivity, Availability, and Perceived Consumer Effectiveness. LÄS MER

  4. 3. The great and green cosmetic choice : A quantitative study explaining behavioral intentions behind purchasing green cosmetic products.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Elin Almqvist; Tilde Larsson; [2023]
    Nyckelord :Green cosmetic products; TPB; Behavioral intentions; Sustainability; Consumer behavior;

    Sammanfattning : Purpose - The purpose of this thesis is to explain the impacts of attitude, subjective normsand perceived behavioral control on Swedish consumers' intentions to purchase greencosmetics.Methodology - This thesis utilizes a multiple regression analysis based on an onlineself-completion questionnaire with respondents inside the sampling frame of SwedishMillennials and generation z consumers. LÄS MER

  5. 4. How young people cope in times of economic uncertainty: A survey study on the determinants of personal saving and consumption intention among young adults

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sofie Valentin; David Narva; [2023]
    Nyckelord :Consumer Behavior; Economic Uncertainty; Generation Y; Saving Intention; Theory of Planned Behavior;

    Sammanfattning : With the rise of inflation in Sweden, daily economic decisions, including how to earn money, how much and what to save and consume, as well as how to protect against unforeseen expenses, have become even more challenging. Unlike older peers, coping in economic uncertainty will become a first-hand experience for young adults. LÄS MER

  7. 5. I want to be sustainable, but I love my car! A mixed-method study of consumer adoption of u-PSS from a Prospect Theory perspective

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Josefin Edenborg; Linnéa Falk; [2022]
    Nyckelord :User-Product Service System; Car-Sharing; Prospect Theory; Framing; Mixed-method;

    Sammanfattning : Critical to the transition towards a Circular Economy is for organizations to move from traditional linear, make-use-dispose business models to circular. One such business model, "Use-Oriented Product-Service- Systems'' (u-PSS), has gained increased traction among both scholars and practitioners due to its environmental benefits. LÄS MER