Sökning: "Consumer Behaviour"

Visar resultat 6 - 10 av 958 uppsatser innehållade orden Consumer Behaviour.

1. 6. Mind The Gap Between Your Intelligence And Choice Architecture

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Amanda Liljevall; Emelie Lillskog; [2023-07-03]
   Nyckelord :Cookie consent notices; cookie banner; choice architecture; consumer choice behaviour; general data protection regulation; GDPR; online privacy; web content analysis;

   Sammanfattning : Digital footprints of online behaviour are now possible to gather through the use of cookies. As a result, consumer activities once considered private are now monitored and used by online businesses and marketers, providing them with information about who we are, what we think, and what we like. LÄS MER

3. 7. The Bouquet of Wine Consumption Drivers

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Pauline Bernadette Brussat; Olle Grönvall; [2023]
   Nyckelord :Wine research; consumer behaviour research; consumer motivation; personal involvement; wine consumption; generational research; Swedish wine market; Gen Z and Millennials; Business and Economics;

   Sammanfattning : Thesis purpose: The core aim of this research is to confirm the application of the research model established by Taylor et al. (2018), focusing on intrinsic motivation, extrinsic motivation, and personal involvement, predicting wine consumption in Sweden. LÄS MER

4. 8. Fast Art – A Virtual Fashion Exhibition

   Master-uppsats, Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska fakulteten

   Författare :Eva Masiero; [2023]
   Nyckelord :Sustainable Fashion; Virtual Reality; Art; Co-Design;

   Sammanfattning : This thesis focuses on research through the design process of building an immersive Virtual Reality (VR) experience concept resembling a digital art gallery. It covers the topics of sustainable fashion, changing people’s perspectives and behaviour, and new technologies like VR and Artificial Intelligence (AI). LÄS MER

5. 9. #TikTokmademebuyit : En kvalitativ studie om hur reklam på TikTok påverkar användarnas attityder, konsumentbeteende och varumärkeskännedom.

   Kandidat-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

   Författare :Selma Ottosson; Sara Johansson; [2023]
   Nyckelord :TikTok; consumer behaviour; advertising; attitudes; brand awareness; user-generated content; word of mouth; algorithms; influencer marketing; infeed ads; Social Sciences;

   Sammanfattning : The following bachelor thesis aims to investigate how advertising on the social media application TikTok affects attitudes, consumer behaviour and brand awareness among their users aged 18-23 in Sweden. The ambition of the study is to contribute with research on how advertising is being recieved by TikTok's users, regarding attitudes and consumer behaviour, and establishing whether it is a successful marketing method to generate brand awareness. LÄS MER

7. 10. Fast fashions påverkan på miljön : En studie om konsumenters kunskaper, attityder och beteenden till Fast fashion fördelat mellan kön, ålder och utbildning

   Kandidat-uppsats, Karlstads universitet

   Författare :Saga Ekelund Jonsson; [2023]
   Nyckelord :Fast fashion; consumption; environmental threats; attitude; behavior; sustainability; Fast fashion; konsumtion; miljöhot; attityd; beteende; hållbarhet;

   Sammanfattning : In recent years, the consumption and production of clothing has increased radically because of Fast fashion. Fast fashion is a business model, which means that clothes are sold at cheap prices and enables and encourages the consumer to buy more clothes. LÄS MER