Sökning: "Consumer Benefit Experienced CBE"

Hittade 1 uppsats innehållade orden Consumer Benefit Experienced CBE.

  1. 1. Strategisk position ur ett utbuds- och efterfrågeperspektiv

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Max Bengtsson; Magdalena Haglind; Viktor Prahl; [2015]
    Nyckelord :Strategisk position; konkurrensfördelar; Consumer Benefit Experienced CBE ; Resource Based View RBV ; Human Capital.; Business and Economics;

    Sammanfattning : The purpose of this study is to investigate which factors affect the strength of companies strategic position. The strength is defined by how hard it is for a competing firms to enter the strategic position. LÄS MER