Sökning: "Consumer Culture Theory ‘CCT’"

Visar resultat 1 - 5 av 35 uppsatser innehållade orden Consumer Culture Theory ‘CCT’.

  1. 1. Skrolla Vidare: En kvalitativ studie om konsumenters identitetsskapande på TikTok

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Theodor Tranarp; Alice Wischer; Klara Johansson; [2023]
    Nyckelord :Identitet; TikTok; Motivation; Grupptillhörighet; Konsumenter; consumers; Social Groups; Business and Economics;

    Sammanfattning : Examensarbetets titel: “Skrolla vidare “ En kvalitativ studie om konsumenters identitetsskapande på TikTok. Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15HP Författare: Alice Wischer, Klara Johansson och Theodor Tranarp Handledare: Clara Gustafsson Nyckelord: Identitet, TikTok, Motivation, Grupptillhörighet, Konsumenter Syfte: Uppsatsen ämnar att undersöka konsumenters användande av mediet TikTok och skapa en förståelse för motivationen till användandet samt konsumentkulturen och den sociala identiteten som uppstår till följd av det. LÄS MER

  3. 2. Echoes of the past: A Qualitative Study on Personal and Historical Nostalgia and their Impact on Consumer Identity

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Filippa Möller; Linnéa Wrobel; [2023]
    Nyckelord :Nostalgia; personal nostalgia; historical nostalgia; Consumer Culture Theory CCT ; Belk; Goffman; Holt; identity; identity myths; self-presentation; possessions; consumption; Business and Economics;

    Sammanfattning : Thesis Purpose: The purpose of this study is to explore young consumers' identity creation in the context of nostalgic consumption and marketing. The study seeks to deepen the understanding of how young consumers construct their identities by exploring the impact of two forms of nostalgia, personal and historical. LÄS MER

  4. 3. Blue Blood and Smooth Skin : Interdependent Relationships Between Feminine Hygiene Product Commercials, Feminism, and Women’s Self-Esteem

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Nina Lotz; Dionne Tilborghs; [2022]
    Nyckelord :feminism; feminine hygiene products; menstruation; body hair; women´s self-esteem; advertising; binary clean messy ; stigma; normatization;

    Sammanfattning : The portrayal of women in commercials is intertwined with patriarchal structures and power hierarchies found in Western contemporary society, which stem from the Judeo-Christian binary of a ‘clean/messy’ body as introduced by St. Augustine (354 – 430 CE). LÄS MER

  5. 4. Blue Blood and Smooth Skin : Interdependent Relationships Between Feminine Hygiene Product Commercials, Feminism, and Women’s Self-Esteem

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Dionne Tilborghs; Nina Lotz; [2022]
    Nyckelord :feminism - feminine hygiene products - menstruation - body hair - women´s self-esteem - advertising - binary clean messy - stigma - normatization;

    Sammanfattning : The portrayal of women in commercials is intertwined with patriarchal structures and power hierarchies found in Western contemporary society, which stem from the Judeo-Christian binary of a ‘clean/messy’ body as introduced by St. Augustine (354 – 430 CE). LÄS MER

  7. 5. Play it cool - Understanding Consumer Identity Performances through Musical Taste

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Miriam Barbara Tröndle; Tsvetelina Rakova; [2022]
    Nyckelord :Bourdieu; Consumer Culture Theory CCT ; digital selves; digital world; Goffman; identity; fragmented self; judgement; legitimization; musical taste; music consumption; music-streaming services; selective self-presentation; symbolic violence; Spotify; stigma; performances; validation; Business and Economics;

    Sammanfattning : Sharing music and displaying one’s musical preferences have become an inseparable part of the content circulating on social media, dating apps, and the online world as a whole. Accordingly, music-streaming services are providing users with more and more functions to share musical content on other platforms and even introduced summaries of their annual music consumption. LÄS MER