Sökning: "Consumer Culture Theory"

Visar resultat 1 - 5 av 134 uppsatser innehållade orden Consumer Culture Theory.

  1. 1. Sharenting, ett etiskt dilemma : En studie av familjer på YouTube

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för samhällsstudier (SS); Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Författare :Jessica Sjöholm; Jenny Lidenalv; [2021]
    Nyckelord :Sharenting; sociala medier; YouTube; mediekultur; parents och sharing;

    Sammanfattning :  A picture tells more than a thousand words. When our parents grew up they had a camera with a film roll that they elicited to put in a frame on our walls with a purpose to show to friends and families that visited our home. Kids of today are on social media in front of hundreds of spectators before they are even born. LÄS MER

  2. 2. How Do Craft Beer Brands Negotiate Authenticity Using Retro Branding?

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Rasmus Pihl; Alexander Svensson; [2020-06-23]
    Nyckelord :Retro branding; craft beer brands; authenticity; enchantment; consumer culture theory CCT ;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  3. 3. Meanings of Clothing Consumption for Identity Construction - Comparing Fast Fashion and Slow Fashion Consumers for Sustainability Purposes

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sara Georgsson; Johansson Hanna; [2020-06-16]
    Nyckelord :consumer culture theory; CCT; symbolic meanings; identity construction; sustainable consumption; fast fashion; slow fashion; clothing;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 4. Consumer Research in the 2000s and 2010s: A Quantitative Assessment and Qualitative Review

    Master-uppsats, Lunds universitet/Sociologi; Lunds universitet/Sociologiska institutionen

    Författare :William Hagströmer; [2020]
    Nyckelord :consumer research; consumer culture theory; bibliometric mapping; VOS; VOSviewer; scientific fields; Pierre Bourdieu; Social Sciences;

    Sammanfattning : This thesis presents and analyses the results of a bibliometric mapping study of the field of consumer research between 2000 and 2019, aiming to provide a simultaneously descriptive and analytical account of consumer research that identifies the overall structure of the field, as well as the major sub-specializations within it. By utilizing Pierre Bourdieu’s social theory and sociology of science, I analyse the central tendencies exhibited by consumer researchers with regards to the conventions they follow, the literatures they draw from and the way they relate to each other’s texts. LÄS MER

  5. 5. How Svenska Spel, BET365 and MGM develop message content due to the effects of legislation and cultural behaviour

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Emil Granath; August Carlander; [2020]
    Nyckelord :Culture; Consumer behavior; Message content; Legislation and Betting;

    Sammanfattning : Research questions: What role do culture and legislation have when it comes to the message content of betting companies? Do the culture and legislation influence the companies to use either emotional or rational marketing? Do culture and legislation influence the companies to use either hard or soft-sell in marketing? Purpose: The intention of writing this paper is to give the reader a full concept on the market of betting/gambling and get an explanation of how the changes in communication can differ in the Swedish, British and American markets depending on legislation barriers and cultural diversity. We strive to build a more comprehensive explanation of how these factors influence Svenska Spel, Bet365, and MGM to use either an emotional or rational marketing strategy and a hard- or softselling approach when they construct a favorable message content. LÄS MER