Sökning: "Consumer Decision Strategy"
Visar resultat 1 - 5 av 99 uppsatser innehållade orden Consumer Decision Strategy.
1. The complexity of cancel culture: : Unveiling the personal and social drivers that influences the decision to cancel
Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/FöretagsekonomiSammanfattning : The rise of social media has emerged the social phenomena called cancel culture, where individuals hold influencers and endorsed brands accountable for perceived immoral actions. Cancel culture originates from a desire for social justice, where the consequences of those cancelled could be temporary and long-lasting reputational damage. LÄS MER
2. How is triple bottom line thinking included in small-firm decision making? – A study of potato farmers in Östergötland, Sweden : hur påverkas potatisproduktionen av kvalitetskrav?
Master-uppsats, SLU/Dept. of EconomicsSammanfattning : Earlier research has shown a lack of studies on waste in agriculture production. Therefore, there is a need for improved screening for the cause of wastage in primary production. In addition, more research is required on how quality requirements and norms affect wastage and how waste can be prevented. LÄS MER
3. Inverkan influencer marketing & word-of-mouth har på konsumentens köpbeslut i relation till tillit. : En kvantitativ studie riktad på konsumenters tillit till influencers och sin omgivning.
Kandidat-uppsats, Högskolan i HalmstadSammanfattning : Title – The influence influencer marketing and word-of-mouth have on the consumer's purchase decision in relation to trust: A quantitative study focused on consumer ́s trust in influencers and their surroundings Level – Candidate thesis, 15 hp Author – Ida Fransson & Evelina Lind Advisor – Afshin Afsharipour Examiner – Svante AnderssonTerm – Spring term 2023 Purpose - The purpose of this study is to examine consumers' buying decision based on the extent to which they rely on influencer marketing and the influence word-of-mouth can have in relation to trust.Design/methodology/approach - This study is based on selected articles that are adapted to the chosen topic that this paper addresses. LÄS MER
4. Beyond Borders: The Ability of FMCG Companies Leveraging their Internal Capabilities Internationally
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The advent of globalization has emphasized the importance of effective internationalization strategies for Fast-Moving Consumer Goods (FMCG) companies. This research seeks to explore the internal capabilities of FMCG firms, examining how they can be refined, developed, and utilized for more effective internationalization. LÄS MER
5. ESG-betygets påverkan på kreditbetyget : En kvantitativ studie på 311 publika nordiska företag
Kandidat-uppsats, Högskolan i Gävle/FöretagsekonomiSammanfattning : Syfte: Syftet med denna studie var att undersöka om det finns ett samband mellan ESG-betyg och kreditbetyg hos publika företag i Norden. Forskningsfrågorna som skulle besvaras var om det finns samband mellan ESG, dess dimensioner, och kreditbetyg, samt om det finns skillnader i dessa samband mellan sektorer och länder. LÄS MER